https://www.brittanielynn.com/leadership-thoughts daily 0.75 2026-01-30 https://www.brittanielynn.com/leadership-thoughts/the-double-diamond-is-dying-long-live-the-skeleton monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/eabea308-aec9-4549-af79-5f9c71ebf8e5/Screenshot+2026-01-30+at+2.23.13%E2%80%AFPM.png Leadership Thoughts - The Double Diamond is Dying. Long Live the Skeleton. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/17f45e1c-c50d-4ac8-a055-f8a2ba2a974e/Screenshot+2026-01-30+at+2.43.29%E2%80%AFPM.png Leadership Thoughts - The Double Diamond is Dying. Long Live the Skeleton. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brittanielynn.com/leadership-thoughts/blog-post-title-one-2nkf3 monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599495238408-809BHIFL0PN9QYYVUVW5/TheScale-01.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - Make it stand out The Product Development Process as a Spectrum of Skills https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599495616549-0WXTUBDZM0JHZ0WT4DCC/TheScale-03.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - Make it stand out All beauty and no substance https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599499554355-O8GSUEWRLYZ2ZTR81OXO/TheScale-04.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599496267149-76XG8K1DCBUY64FZLNWA/TheScale-02.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599496590210-18V4592VWHCAQ1EK5129/TheScale-05.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599501293375-R5TFB6CNVKXO1HIF7GQE/TeamStructure-07.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - The ‘Agency Model’ The Agency Model is fairly common. In a nutshell, it means all the designers work together on one team. If other areas of the business need design help, these needs are prioritized on the designers’ roadmap, and team members are loaned out to work with teams as they have needs. You need leadership to help make sure designers are working on the right prioritizes. Often, on these teams, designers are either researchers, strategist, UX designers, or UI designers. With this model, each project takes 3 to 4 designers to complete, making it a tough model for smaller start-ups. Pros All of the design team is centralized Business units need to make a case for prioritization Designers get to work on a variation of products A dedicated design team that covers all skills in the spectrum of design Cons Knowledge of the end-users and business areas are scattered across the team Designers have a learning curve each time they are moved to a new business area Because needs need to be identified before resourcing designers to a team, design work is reactive, not proactive Requires 3 to 4 times the number of designers as business units and/or product areas The design team can become a bottleneck if more than one business unit has needs https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599501904482-SCNI7JCDHA0AA14JJ21J/TeamStructure-08.png Leadership Thoughts - Structuring a Newly Formed Product Design Team - The Federated Model A federated model allows for information sharing between semi-autonomous de-centrally organized product development teams, meaning, each product/business area has their own designer(s). What is important for this model to work, is to have a strong sense of a design community, allowing the designers to lean on their peers with strengths in other areas of the spectrum. Pros Designers become experts on their area of the business & end-users Designers are able to be autonomous and influence product roadmaps, allowing the to be proactive The business’s structure naturally prioritizes design work, if the business thinks a product or area is important enough to create a team focused on it, then at least one designer will as well. Cons Designers may feel like they’re on an island, and need to build in time working with their peers in other areas of the business You may have more business areas than designers or design needs to cover the spectrum for each team. https://www.brittanielynn.com/leadership-thoughts/blog-post-title-two-pshk8 monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/18a7a74d-db71-4b1b-b6d7-f5d0f98b5790/brittanielynn_illustration_with_white_background_of_answers_com_6405626c-0435-4df0-8f40-aa73157d2c61.png Leadership Thoughts - Unlocking Innovation: The Case for Starting with Discovery Over PRDs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.brittanielynn.com/leadership-thoughts/wireframes-taking-the-fall-for-process-pitfalls-part-3-development monthly 0.5 2024-01-17 https://www.brittanielynn.com/leadership-thoughts/wireframes-taking-the-fall-for-process-pitfalls-part-2 monthly 0.5 2024-01-17 https://www.brittanielynn.com/leadership-thoughts/wireframes-taking-the-fall-for-process-pitfalls-part-1 monthly 0.5 2024-01-17 https://www.brittanielynn.com/leadership-thoughts/blog-post-title-three-8tk9m monthly 0.5 2024-01-17 https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/ec132902-c858-4e4a-8b30-615491d4d657/percent-of-text-read.gif Leadership Thoughts - 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Make it stand out Prioritized Jobs to Be Done List https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/8cb07771-52c3-45b0-8c3b-074d935a7967/image-asset.png SpotHero Mobile Redesign 2018 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1593710031253-NEG32IVOQC1FIZND19NU/SpotHero+App+Redesign+Iterations SpotHero Mobile Redesign 2018 - Iteration With an open highway of possibilities, we set out with 4 designers each creating 2 to 3 concepts including both option for our new IA and our new UI style. 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If the company used Concur for expense management, the flow uniquely called out Concur. Once the employee finished creating an account or connecting to an existing SpotHero account, a Branch link took them to the app for any final setup needs. https://www.brittanielynn.com/structuring-a-product-design-team daily 0.75 2020-09-07 https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599495238408-809BHIFL0PN9QYYVUVW5/Product+DesignSpectrum Structuring a Product Design Team The Double Diamond Design Process Can Be Seen as Spectrum Of Skills https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599495616549-0WXTUBDZM0JHZ0WT4DCC/Super+Pretty Structuring a Product Design Team All beauty and no substance https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599499554355-O8GSUEWRLYZ2ZTR81OXO/TheScale-04.png Structuring a Product Design Team https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599499606105-VMQENNU1DVMAW44SYL4C/TheScale-02.png Structuring a Product Design Team https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599496590210-18V4592VWHCAQ1EK5129/Perfectly+Balanced Structuring a Product Design Team https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599501293375-R5TFB6CNVKXO1HIF7GQE/TheBottleNeck Structuring a Product Design Team 4 teams with design needs, but the design team only has capacity to help 1. https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599501002287-0YHMV0MPQKH2STAJ9KQY/TheAgencyModel Structuring a Product Design Team The Agency Model https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1599501904482-SCNI7JCDHA0AA14JJ21J/TheFederatedModel Structuring a Product Design Team The federated model requires a tight knit design team https://www.brittanielynn.com/logos daily 0.75 2021-10-29 https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/b824e1f0-bd19-44c3-a2f2-3847b35e1bf2/HatrickSwayze.png Logos https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/deb7cf7d-96db-4162-b1c0-a6f68bba0f9a/OktoberfestBootFinal.png Logos https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/e44dde02-8112-4974-9ecc-dbcfea1f305d/Heat.png Logos https://images.squarespace-cdn.com/content/v1/5ef23e5a543cb015fac8b7aa/1593881524480-X8YM3VUDXJV5MWZ9LRMB/Georgia+Tech+Chicago+Alumni+Network+Logo Logos