Examples of Work
Though, I have been more of a leader than an individual contributor for 5 of the past 7 years, here are some highlights of the most recent projects I have acted as the lead designer on.
Acryl Data Discovery
Focus Product Design & User Research
Year 2023
My Role Sole Product Designer & UX Researcher
In order to enhance data accessibility, Acryl Data embarked on a mission to empower not only data engineering teams but also data consumers to quickly locate the information they require to do their job. Recognizing the limitations in the existing setup, we seized the chance to design the search and browsing experience. This transformation not only improved the current system but also positioned us for seamless future customizations and accelerated design mock-ups by helping establish a design system.
SpotHero: Reducing Reservation Pain
Focus Product Strategy, User Research, Strategic Partnership Roadmapping
Year 2021
My Role Sr. Director of UX & Product Design
At SpotHero, you can reserve parking advance to both save money and reduce the stress of not knowing if you’ll find a spot, but this reserve-in-advance model comes with the potential for issues. Over the years we had heard from upset customers who end up paying more due to entering earlier or exiting later than their reserved time. This project highlights the discovery work I completed to tackle the problem.
SpotHero Mobile App Redesign
Focus Brand & UI design, Information Architecture,
Year 2018
My Role Director of UX & Product Design
In 2017, we, at SpotHero, started expanding our parking features for specific archetypes, and found our existing information architecture restricting our ability to expand. We took the opportunity to not only redesign the information architecture, but also the look and feel. This redesign set us up for future customizations as well as speedy design mocks with a fresh design system.
SpotHero for Business
Focus: UX Research | R&D Innovation | Mobile Product Design (UX & UI Design)
Year 2017
My Role Product Designer & Product Manager
Company Travel Managers’ bonuses depend on them saving their company dollars on their employees’ travel expenses. SpotHero for Business looks at how we can provide those savings and grow SpotHero from business travelers.
Power Booking
Focus UX Research | UI & UX Mobile Design
Year 2017
My Role Product Designer
SpotHero’s most loyal users are commuters, those who park for work 3+ days a week at the same location for roughly the same times. In this project, we looked to simplify commuter’s lives while increasing repeat usage.
Removing Funnel Friction
Focus: Product Roadmap Strategy |Behavior Analytics | UX Research
In 2012, I was tasked with enhancing the design of JLL's Exchange Portal to boost user retention. Initially focused on resolving bugs related to the Drupal-based login page, our approach evolved through an exploration of user behavior and in-depth interviews. It became evident that addressing issues extended beyond allowing users to set their own passwords. A significant opportunity emerged in the form of developing a more comprehensive content strategy to enhance the overall user experience.
Personalized Healthcare Concierge
Focus UX Design | Information Architecture | Product Management
Year 2022
My Role Head of Design
Navigating all the healthcare benefits your employer provides can be a nightmare. On the flip side employers are trying to reduce their healthcare coverage costs by providing secondary benefits for their employees. Now employees are navigating insurance coverage and a plethora of benefits while employers are trying to promote their cost-saving measures. HealthJoy brings it all together in one place, and with this project, we were able to set up the ground work to personalize the most relevant benefits to members.
The Future of Parking
Focus: UX Research | R&D Innovation | Mobile Product Design | Print Design
SpotHero has historically been built for planners, and as a result has captured a smaller chunk of the parking pie. In this project, we explored how SpotHero can capture more of the parking pie while making parking even easier for everyone, not just planners
Conversational UI
Focus: Conversational Design | UX Research | Partnerships
Parking is a forgotten task until you need it. Conversational UI opens up a way to find and book parking safely with just a voice while driving. SpotHero partnered with Google to be one of their first e-commerce conversational apps.
Allstate Responsive Redesign
Focus: Responsive Web UX & UI Design
Allstate’s Online Sales team realized that more and more people weren’t just looking for insurance quotes online, they were doing it from their phones. This required a web experience that worked on mobile devices just as well as desktops and tablets.
The Project Worth Killing
Focus: UX Research | Mobile Product Design
Not all hypothesized opportunities end up to be correct. At SpotHero, we thought that we could capture more repeat usage by allowing drivers to book all their parking needs for a week at once. Here’s what we learned, and why we killed the project.
Kohl’s Product Details
Focus: Responsive Web UX & UI Design
Kohl’s was looking for a brand new responsive web design to remove maintenance for a mobile and desktop versions.